NSE issues Revised Code of Advertisement for Stock Brokers

The National Stock Exchange of India has issued Revised Code of Advertisement for Stock-Brokers.
Key Highlights of the Code :
1. Prior approval for all Advertisement should be obtained from the Exchange before issuance of Advertisement.
2. Advertisements must contain standard warning in legible fonts (minimum font size 10) which states ‘investments in securities market are subject to market risks, read all the related documents carefully before investing.’
3. Advertisements must contain name of the member, complete registered office address, SEBI Registration number/Member ID allotted by Exchange and logo of the member.
4. Statistical information, charts, graphs, etc. when used should be supported by their source certification by a practicing professional or other authentic verifiable source, if any.
5. Name and Logo of the Exchange shall not be used by the members in their creatives / advertisement.
6. Ensure no statement which directly or indirectly discredits other advertisements or Member or make unfair comparisons are made.
7. Celebrities shall not form part of the advertisements including but not limited to, in the form of cartoons/memes, etc.
8. No false/misleading/biased/exaggerated/deceptive/ambiguous statement or any misleading testimonials must be made.
9. A maximum number of 5 creatives can be included in one advertisement for approval.
10. In case member issues advertisement without Exchange approval on 3 occasions, member shall be debarred from taking new clients for one month.
11. In case member issues advertisement without Exchange approval on 5 occasions, the trading rights shall be withdrawn for one working day or till the approval is sought, whichever is later.
12. Decision of the Exchange shall be final in determining whether the advertisement is complying with this Code.

Source: National Stock Exchange of India