FSSAI to take strict action for non-compliance with Food Safety and Standards (Advertisements & Claims) Regulations; aims to prevent deceptive / misleading claims or advertisements by FBOs

With a view to prevent Food Business Operators (“FBOs”) from making deceptive / misleading claims or advertisements and ensure fair trade practices and orderly growth of food industry in the country, the Food Safety and Standards Authority of India (“FSSAI”) has set up a dedicated Advertisement Monitoring Committee (“Committee”) and is actively discharging its statutory role by taking strict action against the violators. The Committee periodically scrutinizes the advertisements and claims made by the FBOs on various channels including social media and e-commerce platforms.

Background: In order to regulate the advertisement and claims on food products by FBOs, FSSAI notified the Food Safety and Standards (Advertisements & Claims) Regulations, 2018 under which the deceptive claims or advertisements are prohibited and are punishable offences.

A Copy of the Press Note is linked below for reference.

Source: Food Safety and Standards Authority of India