The Bruhat Bengaluru Mahanagara Palike (“BBMP”) has notified the Bruhat Bengaluru Mahanagara Palike (Advertisement) Bye-Laws, 2024 (“Bye-laws”), under the Greater Bengaluru Governance Act, 2024 (“Act”). The Bye-laws shall be applicable to the Greater Bengaluru Area. The key compliances under the Bye-laws are mentioned below.
Key Highlights:
- The licensed advertising agency shall exhibit all advertisements other than self-advertisements*, on any road less than 18 meters in width, by adhering to the prescribed maximum size, dimensions, and permissible paid advertisement. *Self-advertisement means an advertisement or display visible to the public which is for informing about the activities carried out in such building/place/land.
- The owner of the premises and the advertiser shall remove all unauthorized or illegal advertisements.
- The licensed or registered advertiser shall display advertisements on behalf of other persons/agencies or participate in public auction/tender for advertising rights on the notified roads or circles. He shall also maintain a record of such advertisements.
- The advertising agency shall apply for grant of license to the Chief Commissioner in Form-I with required enclosures, along with challan for payment of registration or license fee of rupees five lakhs for a term of five years.
- The licensed/registered advertiser who has been assigned paid advertisement rights, shall inform about the erection or display of any paid advertisement (application in Form-III and renewal in Form-VI), to Special Commissioner in charge of the Advertisements.
- The advertiser shall display advertisements only after obtaining the written permission of the Chief Commissioner or his authorized officer, by applying in Form-V for Mobile Displays to the Advertisement department of BBMP.
- The advertiser shall not erect/exhibit/fix/retain display of advertisement without the permission of the Chief Commissioner.
- The advertiser shall ensure that text elements on an advertising hoarding is easily discernible to travelling motorists to minimize driver distraction and display a sign that easily conveys the message to the viewer and reduces the period of distraction.
- The advertiser shall not erect/exhibit/fix/retain display any advertisement or hoarding or billboard in any manner that has been explicitly prohibited under the Bye-laws.
Source: Bruhat Bengaluru Mahanagara Palike
