Regulation 30 of Securities Exchange Board of India (Mutual Funds) Regulations,1996 on advertisement material, requires Mutual Funds to submit to SEBI, the advertisements issued by them, within 7 days from the date of issue.
Securities Exchange Board of India (“SEBI”) has, in a circular on 8th March, 2019, made filing of Advertisements under SEBI (Mutual Funds) Regulations, 1996 (“MF Regulations”) online, as a part of the Go Green initiative. This can be done by submitting links to access the advertisements to be filed under the MF Regulations by sending the same through email to SEBI at mf_advertisement@sebi.gov.in. One can also submit advertisement materials like pamphlets as attachment along with email, if the size of the attachment does not exceed 250 KB.
The Mutual Fund will have to maintain copy of advertisements for future references. While sending the email, the compliance officer of respective Mutual Fund will expressly confirm that the advertisement is in compliance with the Advertisement code specified in the sixth schedule of the MF Regulations.
Source: Securities Exchange Board of India
