Advertisements have always been a talking point in a country like India. Brands with their advertisements have often been able to reach the hearts and the home of Indian consumers. However, advertisements have also been the cause of damage for some brands, especially when done incorrectly. Especially in the online era, advertisements are evaluated by people at large every day which has cause grave consequences for the brands. Some of the recent Supreme Court observations on advertisers are likely to create much greater scrutiny in times to come. It is now time for all brands to prioritize ethical and responsible advertising practices.
This is where self-regulation plays a crucial role. By making brands proactively develop internal expertise capable of creating advertising standards which is compliant and meet industry norms, brands can not only build trust with consumers but also avoid regulatory scrutiny and potential legal implications. This is especially true in a context where digital media necessitates multiple creatives and campaigns to be turned around rapidly.
The Advertising Standards Council of India (ASCI) the advertising self-regulatory organisation safeguards consumer interest and those of responsible advertisers. ASCI’s code upholds values of honesty, decency, harmlessness, and fairness through a well-accepted and robust advertising code and is largely adopted by businesses. While ASCI boasts a robust grievance redressal system, it recognises the need for proactive self-regulation through training and capacity-building within the industry.
The ASCI Academy, a pioneering initiative, aims to engage stakeholders at the stage of ad creation to to ensure that advertising is created with a culture of responsibility and compliance. Teaming up with Lexplosion Solutions, a prominent LegalTech organization specializing in legal risk management, the ASCI Academy wishes to engage in ensuring that internal teams are up to speed with the knowledge required to create responsible advertising. Educating teams on the nuances of the regulatory and self-regulatory landscape ensures that everyone is equipped to uphold the brand’s integrity across all advertising.
By fostering a culture of responsibility and transparency, ASCI and Lexplosion endeavours towards a society that upholds consumer interest and a safer code of conduct. We invite you to review the ASCI courses that can add great value to your teams and ensure brand trust and reputation.
Through this partnership, we’re now offering two essential training programs exclusively:
- The ASCI Guide to Responsible Advertising: This interactive e-Learning course is meant to equip your marketing team with the knowledge to create advertising campaigns that are ethical, decent, and responsible – aligning perfectly with both ASCI and Lexplosion’s Code for ethics and self-regulation.
- The ASCI Responsible Influencing Playbook: This course is designed particularly for today’s influencer-driven marketing world, ensuring your influencer collaborations are transparent and compliant.
You can get the benefits of the program from Lexplosion’s compliance expertise alongside ASCI’s industry-leading insights. Please reach out to us at 91-33-40618083 or inquiries@lexplosion.in to get more details about the courses or its enrollment.
Written by: Namrata Bachani (ASCI)
Co-authored by: Saikat Mondal
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